Picking the right domain name can be difficult. With so many websites out there you want to make sure that your domain name best represents your website and that it is easy for your potential audience to remember. You also want to make sure that it is specific to you as well. There are many things to consider when picking a domain name. Follow a few simple rules and you will be well on your way to finding the perfect one.
Keep it Short and Sweet
Don’t over think them. It should be short and catchy and should best represent you. Making it overly complicated or picking creative spelling can confuse your audience and make it difficult for them to find you on the web. This can be a great detriment to you. Keep the creativity for your actual content and make sure that you keep your domain name simple.
Avoid Hyphens and Numbers
Any special characters will immediately make them difficult to remember and cumbersome to type. Keep this in mind. Though many people try to throw these in to make their domain a little more unique it rarely succeeds. Most of the time numbers and hyphens or any special characters means less traffic for a website.
Keep it Unique
Try to stay away from a domain name that is already owned. Do not pick a domain name that is well known already and simply spell it slightly differently or incorrectly. You may quickly find that your audience is ending up on a different webpage than they intended and they may not spend the time looking for yours again.
Make it Make Sense
Don’t pick a domain name that has nothing to do with your web content. Not only will that be annoying and possibly disappointing to your potential audience, it will also make it increasingly difficult for people trying to get to your website to find it through a search engine or the like.
Pick the Right Dot
If you are an organization, use [dot]org. If you are a company, business or individual, use [dot]com. While the other “dots” are probably best to stay away from in most cases because they don’t generate a lot of traffic, make sure that you consider ones that best represents who you are and what you do.
There are many ways to make sure you pick the right domain name. However, the most important factors to remember are to keep the domain name short and simple as well as to the point. Make sure that you pick something that is easy to remember, not cumbersome to type and that truly represents the content of your website. If you follow these easy steps you will be able to come up with a decent list of domain names to pick from. Ask family and friends what they think would be best suited for your website. See how easy it is for them to remember and even consider buying a few names to try out which one sticks the best.