Today the most interesting and popular device of communication is mobile phone. It was costly when the mobile companies first launched it. But as the number of mobile companies started to increase, the price of the phones began decreasing. And now after a long period of its invention, mobile phones are available in a large number. A huge number of teenagers or the working people or the house wives are using the mobile phones. The advantage of the mobile phones is that you can call as well as send messages by it. In fact SMS comes next to phone call now-a- days. It is a very easy process to connect with someone. Because of this SMS has become the means of marketing.
With the growth of technology various new aspects like internet, music, videos or games are attached to the mobile phones. But the popularity of SMS has remained the same. It is because of this that sending SMS is a very easy process. You have to just write and click on the sending option. As mobile is used by a large number of people, marketing is very easy through SMS. There are certain reasons behind this.
At first it is a spam free communication service. The problems that you face with email do not happen in this service. At one time the same SMS can be sent to a large number of people. It is possible within a few minutes. The mobile phones are endowed with the option of forwarding the SMS by a single click. You have to only select the numbers that you are supposed to deal with.
One of the major demerits of email is that it is sometimes arrested with junk mail. So there is the risk of deleting of the message from your id. But in the case of SMS marketing you can simply store up the messages in SMSC server. You can use these every time you wish.
Again you need not to face any hazard even if the mobile phone is switched off. The person concerned can receive the message the moment he or she switches the mobile on.
SMS marketing is preferable also for another reason. Suppose it is you to whom the details of any product will be provided. If you are busy with any work and the workers of the companies are calling you for advertising, you will surely feel irritated. Even if you are interested in buying that you will fell disgusted to talk to the salesman. But if the companies send you SMS you can read it at the free time. You will be in a relaxed mood and also interested in the details.
SMS marketing is the cheapest way of marketing. Moreover it gives you instant service. The customer receives the message within a few seconds of its delivery. You can be sure about the delivery because in this service problems are not so often created. You can convey everything about the product in 160 words because one SMS contains 160 words in it.