My day job is helping small businesses get their self noticed on the web. Daily I am asked questions by small business owners about how I do so well in getting my clients ranked highly by the search engines. I have lots of tools in my bag of tricks, but if I had to say what is the main thing I use every single day it would be article marketing.
What is article marketing? Article marketing is a form of advertising in which businesses write short articles on topics relevant to their industry. These articles have what is called a resource box at the bottom of the article in which the author can link to their website or a website they are promoting. Directories on the internet store and distribute these articles, these articles are submitted there. If your article is well written it will be grabbed by others and syndicated all over the internet with a link back to you of course.
Article marketing is obviously good because of the traffic that it can bring you. When a person reads what you have written and learns something they are likely to click the link and read more on your website. At this time they may decide to buy a product or at the least join your list. If people like your site they may want to be a part of your RSS feed or join your newsletter. If they do then you will have a consistent way to market to them provided that you continue to give them relevant, quality content.
One key that is often overlooked in article marketing is the fact that your articles provide your main website with lots of backlinks. Backlinks are when another site links to your site. When this happens you are seen by the search engines as more relevant and this you are ranked higher in the searches. The more relavent the site is that links to you then the more weight Google gives to it.
Most businesses just don’t understand that article directories are given lots of weight from search engines like Google. There is no better way to become the industry expert than to publish articles every time someone searches for information on your topic they see your articles. Think about how much your business would expand if you could dominate the first page of Google for your particular topic? If they saw all that and then found out they could have you to do the work for them they would not only let you do it, they would be excited to have you do it. As the owner of a business that is where you want to be.
There is one major trick to article marketing that I refuse to tell you about in this article. The only way you will see this is to visit my site. This tip literally tripled my traffic from articles in a week’s time. Go read about it right now Advanced Tip Right Here. Once you have this tip you will see how easy it really can be.