Online Reputation Management is everything in the business world. It is the practice of monitoring the internet reputation of a person, brand or business. It addresses content that can be damaging and uses customer feedback to gain insight or early warning signals to reputation problems. The goal is to promote your name, brand or business through positive content which will then push down negative results and maintain a positive online reputation.
Comments you make on social media, images and videos you share, posts and articles you publish online, comments you make on other peoples blog posts, articles, or message boards etc. Anything you do on the internet could become part of your online reputation. A tarnished reputation not only costs a company its name and respect, but its business opportunities are also badly affected.
Internet Reputation Management helps you change what shows up in your Google results when people search for your name. And it’s no small task — it requires a sophisticated knowledge of not only the inner workings of Google’s secret search algorithm, but of the Internet as a whole as well. The intertwined nature of the Internet makes this process simultaneously possible and incredibly involved.
It helps a business maintain its high standing and keeps its name clean. Without proper online reputation management, any business can easily fall off the ground. The Internet has become a very powerful tool of information and it has become a great way to provide either encouragement or discouragement for the users. All businesses must realize that the majority of today’s generation of consumers highly base their future purchases from reviews and comments on products and services. It serves as a defense to negative content against your company.
After successfully implementing Internet reputation management, potential employers, landlords or dates who research you on the Internet will only see the results you want them to see.
The Internet isn’t bound by the same restrictions as publishing, and with more than two billion people able to see you online its reach is a whole lot bigger. As a result, the Web has become like the lawless West with individuals shooting holes in your online reputation at will.
Tools and techniques used to restore a company’s search listings include the ones given below.
• Search Engine Reputation Management(SERM)
• On-line Identity Management(OIM)
• Social Media Marketing (SMM) / Social Media Optimization (SMO)
• On-line Reputation Management (ORM)
Internet Reputation Management uses SEO tools, not only for damage control, but also to position an individual’s or a company’s brand, product or service in higher search listings. In this highly competitive age, your reputation can make or break you or your business. A positive campaign to enhance the image of your business, will put your company on high visibility on the Internet.