Domains are a critical component of any business no matter what the industry, products or services being sold. The main goal of a catchy URL is to have potential customers find you quickly with as little effort as possible to give you the most profits.
It is preferable if the domain name matched the business name. A business called Gifts and Trinkets would do well with a URL such as giftsandtrinkets.com. If that is taken, then there are two choices to make: either give up the name altogether, or choose a different URL. Normally, it is much easier to go with option number two.
A second thing to keep in mind is the length of the domain names. Keeping it short may be better, as it is easier to type and remember for customers. However, it should not be so short that it has no meaning. A URL such as budgetworksheets.com is usually better than monthlyandyearlybudgetworksheetsforthewholefamily.com.
The use of hyphens is also an important consideration when selecting the domain names. Using hyphens can be tricky, because many people are used to typing URLS as one long word rather than hyphenating it. As an example, Mycontactlist.com is easier to type than my-contact-list.com.
Correct spelling is an important consideration in choosing the right URLs. Words that can be easily misspelled (think of practice/practice, centre/center, theatre/theater) should be used with care and caution. If you spell it one way and a potential customer spells it another, you may be losing some profits. A good solution would be to register both spellings and have one redirected to your primary site.
Extensions are also an important consideration. While the . Com extension is certainly the most popular and is widely used, there are others that are equally suitable, such as . Biz, . Net and . Org. Be sure to advertise and market your site with the full extension so people will not assume a . Com extension and visit the wrong site. You may be giving business to your competition, which means less money in your pocket.
These are a reflection of your business and the types of products or services you sell. It needs to be meaningful to the person who is typing the URL. Having a domain name of dogandcattoys.com if you only sell dog and cat food is not only misleading, it is completely inappropriate.
There is a lot to consider when choosing the proper URL for your business. Ideally, you want it to be the same as your business name but that is not always possible. Spelling, extensions, length, and whether or not to use hyphens are all important things to keep in mind. Coming up with a catchy, appropriate title is critical to the success of your online business. Once it has been chosen and registered, it is very difficult to change and may confuse your customers, which means less income for you. Take some time to think carefully and select with care.