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The Common Mistakes People Make In Emails


Email marketing proves to be ineffective because of the simple fact that it is not done correctly. The most common mistakes that are noticed in email marketing are as follows.

Making your email one size fits all is the most common mistake lots of people make. Don’t send the exactly same email to everyone included in your subscriber list. Most of the emails make way to the trash folder because of this reason. Instant A/B split testing can be done through emails because of instant results. Whenever you try to send an email, make sure you try to split test a different format or another headline and check the ones that appeal the most. It is not necessary to make your email overloaded with pictures. Simple emails can be equally effective in marketing for you.

Do not overlook when people opt-out or unsubscribe from you. Make sure you have only people who are interested in hearing from you on your list rather than several people who are least concerned about your emails. It is better to have few right people on your list rather than a long list of wrong people.

Make sure your emails are as simple as possible. Use lucid language so that the reader can understand it easily. Keep in mind that your reader is making some time from his busy schedule to read your mail so make sure you don’t write a very long email to him.Making your email one size fits all is the most common mistake lots of people make. Don’t send the exactly same email to everyone included in your subscriber list. Most of the emails make way to the trash folder because of this reason. Instant A/B split testing can be done through emails because of instant results. Whenever you try to send an email, make sure you try to split test a different format or another headline and check the ones that appeal the most. It is not necessary to make your email overloaded with pictures. Simple emails can be equally effective in marketing for you.

You can be a successful marketer if you can attract new customers and keep them. For this, you need to develop a trustworthy long term relationship with the people included in your list. Don’t misuse email marketing since it is free. Don’t send multiple emails in one day lest the reader may get irritated.

Be very choosy about the content of the email and proof read it so that your emails don’t get deleted.

More information at: http://www.made-from-india.com/article/The-common-mistakes-people-make-in-emails-1212.html

Written by Sneha Shah

made-from-india.com is a biggest b2b marketplace and b2b portal in india. Connecting global buyers to indian manufacturers, suppliers and exporters for the products which their needs.

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