London has played a major role in the fashion world for many years and continues to be the centre of creativity and innovation. This is the place where anything goes; where street style rubs shoulders with bespoke suiting and the only thing that limits you is your imagination.
What is it about London that has led to it being the fashion capital of the world? For many, London signifies individual freedom and the ability to be who you want to be. This draws upon a rich historical past and various fashion trends which include 1960’s mini skirts, 1970’s flares, 1980’s power dressing, 1990’s cargo pants and now, boot cut jeans as part of an ‘anything goes’ look.
Fashion has always been influenced by what is happening in the world around it. Social, cultural and historical events all play a part in determining a particular look or in some cases, pushing back the boundaries. A classic example of this is the ‘Swinging Sixties’ in which London became known as the centre for fashion and cultural opportunities during this time. Places like Carnaby Street became known for its independent fashion boutiques that helped popularise fashion trends at that time.
Fashion is influenced by music, art, television and other forms of cultural expression.
London is a multicultural capital which is home to all races and creeds. This diversity has created a lively, energetic and edgy atmosphere which influences everything around it including fashion. The city is home to numerous bars, restaurants, clubs, shops etc where the famous and wannabe famous go to be seen. The 24/7 lifestyle and general buzz of the city is what attracts people in their thousands who want to be part of a happening place.
This energy and creativity can be seen in the types of clothes people wear. There is a mix of eccentricity with style and awareness which is about individualism and standing out from the crowd. You will see something smart worn over something casual, for example a tailored military style jacket worn over a casual shirt and jeans (for men). Or a mix and match approach, for example a vintage 1950’s dress with a nipped in waist worn with a modern day cardigan (for women).
This is about street fashion: about throwing together items to create a distinctive look and attitude.
Scouts from well known model agencies are constantly on the lookout for tomorrow’s supermodels and know that the best place to find them is around London. They spot them in shopping centres and outside bars and cafes and for one lucky girl or boy it can mean the career of a lifetime.
London continues to be a big player in the fashion industry and that trend looks set to continue.
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